How I intend on targeting the audience...

In following the techniques used in similar music videos of the 'pop' genre, I am going to be incorporating feel-good music with catchy lyrics and style. This will capture my intended audiences' attention as I will follow the conventions set by past music videos they have enjoyed previously. I will have to incorporate various techniques in order to target the audience effectively.

As part of my research I have created a questionnaire which I intend on asking ten females and ten males, all aged between 16-18. The questionnaire will enable to me to decide what would make my music video popular and how I should go about in the filming and creation of my course work piece. In order to come to a conclusion of the correct song choice, I have undertaken extensive research into how different songs are used to capture the audiences' attention.

I am sure that with the levels of research I have completed as well as some market research of various girl bands as well as songs, I will make the correct choices in my production and this will enable me to target the audience effectively.

Song Choices, Spice Girls - Wanna Be

The Spice Girls

Wanna Be

This song is aimed at a teenage girl audience rather than a whole teenage audience. It is an energetic and original song which has a lot of scope for creativity and individuality in the creation of my own music video. Wanna Be was released in the late 90s and so fits my criteria profile, it features five young women who are the artists and I feel that the girl group I have set up would fit the mould but at the same time challenge what has already been done.

Dancing could be incorporated into my music video if I were to use the song and this is one of my main focuses. The video must be enjoyable to those who watch it, I would like it to be able to tell a story which I believe this song has the prospect to offer.

 

Song Choices, The Tide is High - Atomic Kitten

The Tide is High - Atomic Kitten

This song is fully aimed at a teenage / young adult, gender being female, audience which means that the target audience is much narrower than other songs, although of the same genre. I would expect to target the audience by using various themes to encourage viewing, I would tie in the lyrics. The Tide is High would enable me to incorporate various techniques to encourage a female audience to enjoy and watch the video as it is fitting of the genre I am aiming use.

The song would not necessarily include dancing and so in comparison to other songs I have analysed, I will have a smaller audience to target if I was to use this song. However, it has a distinctive chorus and the scope to become modern once again. I would consider using this song as the target audience would have listened to it when they were younger and using it would allow for new popularity of the song.

Song Choices, Saturday Night - Whigfield

Saturday Night - Whigfield

The song Saturday Night by Whigfield is a properly energetic dance song which has been played at many a party over the years. The song has a very good vibe to it and I feel as though a lot could be done in a music video based around it. In creating my music video, I am looking to incorporate dancing within, and Saturday Night would provide a perfect basis for doing so.

The song is not only aimed at an audience of young girls as many female singers are, but instead at a much wider range of people. The dance which accompanies it allows for much greater audience viewing and participation, and based on this alone, the song reaches out to a far wider audience than expected at first glance.

Research: The Spice Girls

The Spice Girls

The Spice Girls were formed in 1994 and was completed with five members; "Baby Spice", "Scary Spice", "Ginger Spice", "Sporty Spice", and "Posh Spice". Their debut album, Spice, sold more than 28 million copies worldwide, becoming the best-selling album by a female group in music history.

Their music and image were specifically aimed at a young, teenage audience. The Spice Girls were branded to incorporate 'Girl Power' and performed much of the meaning of the band. Author Ryan Dawson said, "The Spice Girls changed British culture enough for Girl Power to now seem completely unremarkable." They were amongst other artists e.g. Madonna and Bananarama, who had similar ideas.

Research: Atomic Kitten



Atomic Kitten

Atomic Kitten first formed as a band in 1997, with three members and three UK number one singles. Their songs and albums were aimed at a teenage audience of girls and conformed with other girl groups of the time. Their music is in the category of pop and was energetic in terms of their sound and their styles. The band follow Andrew Goodwins theory exactly with their themes being conventional and stereotypical of the genre and of the time they were filmed.

Research: Whigfield

Whigfield
Saturday Night

The song was a nationwide hit in the summer of 1994 with a catchy rhythm and dance which people could enjoy and take part in. The song stayed at number one in the charts for a total of four weeks. It sold 680,000 copies in the process, sold a total of 1,092,250 copies and is currently the 65th best selling single in UK chart history.

The song is still played as a popular dance number and people of all ages know the simple dance moves. It is an excellent example of a song which has stood the test of time in still being a popular and remembered by a wide audience.