Ancillary Task - Homepage of Website

I have created a website to promote the girl group I have portrayed in my music video, I have named them Amore and have given them a modern pop, yet edgy feel. I have used a simple, white background for the homepage of my website, with titles and writing being written in purple and black. These colours contrast and stand out to the reader as they are eye catching and bold. I have incorporated the theme of love into my website, in keeping with the band name, by using images such as the Eiffel tower, Cherubs and  peace symbols.

At the bottom of the page there is a sliding toolbar which displayed numerous photos from a photo shoot of the girl group. I have written a diary section entitled 'Blogging' in which the groups activities from a few days are charted so as the public can read about their activities. The domain for my website is www.aliceeleanorwright.wix.com/amore. 

In preparation of creating the homepage for the group I ensure I evaluated different artist of the same genre to include the same type of posts and layout. I took inspiration from bands such as Little Mix, Stooshe and Girls Aloud all of which are various pop artist groups. The websites I have evaluated, use bold colours and entice the audience through various enticements and product advertisements such as the opportunity to win VIP concert tickets and signed albums.

Ancillary Task - Magazine Advert

 

I have designed my magazine advert to be simple yet appealing to the target audience. It is clearly laid out into sections so that the audience can see what is being advertised, the name of the group, song and  pictures of the group are displayed. I have also chosen to advertise tour dates as this is prime advertising space. I have included an enticement of a competition for the audience in order to attract them to looking into the group a bit more, and looking at their media sources online. I have also included further product advertisement and pricing.

The advert is set up and laid out simply so that the message it is giving can be put across easily. I have used white as the basis for the advert and the colour purple to contrast with it. The advertisement is straight forward and easily understandable, it is clearly set out and includes all the relevant information required. 

Still Images From The Filming

This is a still taken from the beginning part of the music video. It shows clearly the meeting taken place. The colour was adapted at this point to demontrate a sense of boring and lack of energy in the meeting. When the manager leaves, the colour of the video changes to colour and shows life being drawn back into the employees. At this stage in the video, everything becomes far more energised and happy.

This picture is a still taken from the scene in my music video when the manager is on the phone and out of the office meeting. This scene is partially to remind the audience that what is going on in the office, is being done so behind the managers back.

The two main characters are dancing here with the other employees dancing around the tables. They are dancing to the 'Saturday Night' song. This was the portion of my music video where health and safety measures had to be considered as it was important to ensure the safety of all whilst on and around the tables. 

To break up the video a bit, a section of different dancing and editing has been incorporated into the music video so as the audience can relate to the video and make it entertaining. Small amounts of humor are inserted throughout the video especially towards the ending. 

Health and Saftey Measures

During the filming of my music video, there will be scenes where two main characters will be required to dance on tables and this of course requires health and safety measures to be practiced and carefully put in place. Whilst filming these scenes we ensured that getting on to the tables was safe and secure and that the actors did not rush, putting themselves in danger as a result. It is extremely important to take health and safety into consideration as if someone was to get hurt during filming as it is the director of the video who will be questioned. Another reason it is important is to ensure that everything is done correctly and to the best of the dancers' and singers' abilities and if health and safety is not considered this could have a huge impact on the video. If someone was to be hurt whilst filming as a result of neglecting health and safety procedures, it could be detrimental to filming and could mean that new people must be acquired to help or could cease filming altogether. 

Another safety measure we ensured was carried out was that filming did not take place in one long continuous shot between scenes. This meant that the actors could safely get on and off of the tables with help and so that they would not be rushing. Firstly we decided that a large group of people dancing may be the most effective look within the video, however after filming this, it was clear that instructions were ignored because of having such a large group. We then found that using a smaller group of actors helped us to ensure that all health and safety procedures were gone through with the dancers/actors and also enabled us to get the most footage out of filming. Having reduced the amount of people in the video from 25 to 10, meant that more time could be spent on going through health and safety measures to make sure that every person knew what they were doing and what was expected of them.

Filming the Video

I have decided that my music video will ensure all aspects of a pop music video are incorporated within, this will enable me to reach out to my target audience and achieve what I have aimed to do. My music video will use the song 'Saturday Night' which was originally sung by Whigfield, as I believe it has a feel-good vibe about it, it is catchy and offers me many opportunities to be creative and original.

I am planning on filming a group of employees at a staff meeting which will take place within a classroom in the Sixth form I am filming in. I am planning on filming a continuous shot so that the video flows and runs through without jumping and needing many transactions to be used in the editing phase. The camera angle will be aimed so that the meeting can be seen clearly and at eye-level, there will also be a close up of the manager pointing his finger to emphasise his supposed authority to the audience.

I had originally planned and made a story board of a party scene within the video which was supposed to take place after the work time. After careful consideration, I decided that it would make more sense to have the employees stay in the office rather than for the video to jump, in order to create a clearer picture for the audience to understand. In changing my ideas, I had two main characters taking the lead and encouraging the other employees to get up and dance and enjoy themselves whilst the manager was taking a phone call outside of the room.

I have come to a conclusion that I will include the infamous 'Saturday Night' dance, notoriously known for its widespread use at parties, as it will create a party-like vibe. If the video is to be a success amongst its target audience, it must be something they would participate in themselves.

To add a funny twist to the plot of the music video, it has been planned that a conga line will make up the last scene. The two main characters will go past the window first, then followed by a small group of people and then by an even larger group. In order to gain a comic feel, the 'manager' will then jump past the window. The intention of the music video is to ensure that viewers will enjoy and wish to join in with what they are watching, the video is also intended to be humorous and entertaining for the viewers.

Planning of Music Video

Questionnaire Summary and Research
We decided that after our questionnaire had been given out and the results collected, we would learn best from the results if we were able to analyse them in a simple way. We mind mapped peoples opinions and popular pop artists who we would aim to take inspiration from in our music video. 

Planning
In order to plan our video, we had to take into consideration the setting of the video, the locations in which we would like to film, camera angles, costumes for characters, how the lighting would be set and the roles of characters. Detailed planning is important as it ensures that I know what I need to consider before and during filming. 

Storyboard
Planning a storyboard will ensure I am aware of the order of which I will organise the footage we film. It will be used as a rough example of how I would like to see the video turn out to be like. It provides details of camera angles so that I am aware of how a shot might look best and also explains what is happening in each frame - to be used as a rough guide. 

Finalising my Planning

After careful consideration of song choices, I have decided on the song I wish to use. In my planning, I have been looking for a song which will capture the imagine the imagination of the audience to make it feel-good and upbeat and so that the audience will remember what they have seen. I have listened to many various songs and worked out which would best follow my brief.

I have decided that in order to follow my brief and ensure that I am able to reach out to the widest audience, I will use a song which is catchy and has scope to be individual and original. I have decided to use the song 'Saturday Night' by Whigfield as it already has a world famous dance which I may in some way be able to incorporate into my video. Whilst being as individual as possible in the creation of my music video, I will ensure to incorporate a group of people into my video to dance to the song.

I believe that my song choice will enable me to make the most out of my brief and audience profile. It will ensure that my video has lots of scope for creativity and for defying convention so that I am able to make it my own. Saturday Night is energetic and is the perfect song as it fits my brief exactly. The song meets my brief of a pop song, aimed at a majority, teenage audience.