Wednesday, 23 January 2013

Technologies Used In Creation

Below is a list of equipment which I have used in the creation of my music video. All of these were vital in ensuring the maximum quality of creation and design from being able to film the video successfully and as many times as necessary to being able to edit and produce a quality video. Using the Macbook ensured that we were able to take into consideration every second of video as well as music as it was vital the everything was in-sync and flowed professionally. Although the equippment was not perhaps the best quality as they had been used by many students before myself, I feel that I have worked well and to the best of my ability, ensuring to change original ideas where they may not have actually worked.

Video Camera




Tripod Camera Stand


Apple Macbook Laptop



Thursday, 10 January 2013

New Media Technologies


How have I used new media technologies in the construction and research, planning and evaluation stages of my media production?

In order to create my music video I have used various pieces of equipment to make the video as professional-looking as possible. Without the use of media technologies throughout the research, planning and evaluation stages of my product, I wouldn't have been able to create the level of work nor create the product itself. #

In order to plan my music video, I first had to use the internet to research previous pop groups and the type/mood of music I wished to create and incorporate. The planning of the video was also created used a spreadsheet on the Microsoft Excel programme to create twenty identical questionnaire sheets, ten to be answered by girls and ten to be answered by boys in order to gather a mixed understanding of modern opinions of music.

Media technologies are extremely important as with the use of the camera and tripod, I was able to film my video professionally. I was then able to edit and arrange the footage in the desired order and insert various effects. As well as this, I was also able place the desired music track over the top with the use of a Macbook laptop and the 'iMovie programme'. Without the use of these new media technologies, the creation of my music video would have been extremely difficult. Although the iMovie programme was new to me, I soon got used to it with the use of tutorials on the YouTube website.

My ancilalry tasks also required large amounts of new media technologies in their construction and evaluation. To create my website homepage, I had to use the internet and a website called Wix to create and design the whole homepage. Without the use of internet, I would have been unable to create the webpage in the first place but this would have also meant that the band would not have been accessible to a wider audience. In order to produce the magazine advert, I used the Photoshop programme as it is a professional tool in creating and designing adverts, magazines etc. Before programmes such as this, the creation of such adverts would have only been accessible on a professional, industry level.

In order to evaluate my work, I have used a website named Prezi which creates unusual presentations in comparison to older similar technologies such as Microsoft Powerpoint. In order to use and create Prezi presentations, the user must first create an account, this is all completed online so that presentations can be shared worldwide in a matter of seconds. I have also used Blogger to keep track of every aspect of the task from planning, to production, to complete analysis and evaluation.

Without the use of all of the above new media technologies I have named, the whole process would have been extremely different. The internet and computers are a huge factor as well as the use of digital cameras. In modern times it is made easy for media students to be able to create professional looking videos, webpages and adverts with all the programmes in one place whereas in past years, this kind of task would have taken far longer.

Wednesday, 2 January 2013

Analysis of Ancillary Tasks...

When creating the products for my ancillary tasks, I felt that the image of the group was one of the most important factors to be considered with great thought.This is the face of the brand and is what the recipient of the music can see and so will influence their connection with the group.

Both my website homepage and my magazine advert follow and comply with the same colour themes and styles as this sets a tone for the group. They are called Amore which means love and so I felt that they had to follow and live up to this name and this is why I tied in images into the website.

I chose to create a website and a magazine advert as I felt these would allow for me to be creative in my ideas for the band and allow me to create an identity for them. I believe that I have achieved this through the use of colour, images and by creating personalities through including personal touches from the band.

Ancillary Task - Homepage of Website

I have created a website to promote the girl group I have portrayed in my music video, I have named them Amore and have given them a modern pop, yet edgy feel. I have used a simple, white background for the homepage of my website, with titles and writing being written in purple and black. These colours contrast and stand out to the reader as they are eye catching and bold. I have incorporated the theme of love into my website, in keeping with the band name, by using images such as the Eiffel tower, Cherubs and  peace symbols.

At the bottom of the page there is a sliding toolbar which displayed numerous photos from a photo shoot of the girl group. I have written a diary section entitled 'Blogging' in which the groups activities from a few days are charted so as the public can read about their activities. The domain for my website is www.aliceeleanorwright.wix.com/amore. 

In preparation of creating the homepage for the group I ensure I evaluated different artist of the same genre to include the same type of posts and layout. I took inspiration from bands such as Little Mix, Stooshe and Girls Aloud all of which are various pop artist groups. The websites I have evaluated, use bold colours and entice the audience through various enticements and product advertisements such as the opportunity to win VIP concert tickets and signed albums.



Ancillary Task - Magazine Advert

 
I have designed my magazine advert to be simple yet appealing to the target audience. It is clearly laid out into sections so that the audience can see what is being advertised, the name of the group, song and  pictures of the group are displayed. I have also chosen to advertise tour dates as this is prime advertising space. I have included an enticement of a competition for the audience in order to attract them to looking into the group a bit more, and looking at their media sources online. I have also included further product advertisement and pricing.

The advert is set up and laid out simply so that the message it is giving can be put across easily. I have used white as the basis for the advert and the colour purple to contrast with it. The advertisement is straight forward and easily understandable, it is clearly set out and includes all the relevant information required. 

Still Images From The Filming

This is a still taken from the beginning part of the music video. It shows clearly the meeting taken place. The colour was adapted at this point to demontrate a sense of boring and lack of energy in the meeting. When the manager leaves, the colour of the video changes to colour and shows life being drawn back into the employees. At this stage in the video, everything becomes far more energised and happy.
This picture is a still taken from the scene in my music video when the manager is on the phone and out of the office meeting. This scene is partially to remind the audience that what is going on in the office, is being done so behind the managers back.
The two main characters are dancing here with the other employees dancing around the tables. They are dancing to the 'Saturday Night' song. This was the portion of my music video where health and safety measures had to be considered as it was important to ensure the safety of all whilst on and around the tables. 

To break up the video a bit, a section of different dancing and editing has been incorporated into the music video so as the audience can relate to the video and make it entertaining. Small amounts of humor are inserted throughout the video especially towards the ending.