Andrew Goodwin has identified a number of key features within music videos which the audience should look out for, these include:
1. Thought beats are a way of seeing a song, the audience will visualise the song in their mind making associations to the artist. The sound may also be associated with the particular singers style etc.
2. Goodwin explains how narrative and performance should lead a music video to have 'coherent repeatability'. The narrative and performance of the artist should work together to make an audience able to watch a music video multiple times without losing interest.
3. Star interest is another vital aspect of any music video. Demands of the record label will include the need for many close ups of the artist and the artist may develop motifs from this which recur across their work (visual style). This is a form of advertising the artist as it puts their face to the work.
4. Music videos work to promote a certain song by amplifying, illustrating and contradicting. All of which are relations of visuals to songs.
5. The technical aspects of a music video are what holds the whole piece together through the use of camera work, movement, angle, mise-en-scene, editing, sound and special effects. The video is cut to match the beat of the music so that the finished product flows.
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